UGC / Social Ads · Home & Lifestyle
TERRO — Ant Solved
A two-spot UGC ad set for a household pest brand — a podcast-style talking-head hook paired with a real-time product proof shot, cut for paid social.
Challenge
Show a mass-market household product working in real life without losing the polish clients expect from us — creator credibility, studio-grade finish.
Direction
Two 11-second verticals working as one unit. Spot A: a natural, podcast-mic hook straight to camera. Spot B: hard proof — the bait station on a wood table, ants swarming in real time. Bold caption system, tight cuts, no wasted seconds.
Visual System
Warm oak, TERRO orange, high-contrast white captions with a red hook bar. Podcast studio acoustic wood on the talking-head side; natural daylight on the product side.
Deliverables
- Podcast-style talking-head UGC spot
- Real-time product proof spot
- Vertical 9:16 masters for Meta / TikTok / Shorts
- Caption + hook system