Directed by
Zohaib A.

4minus1d is a founder-led creative studio directed by Zohaib A., producing cinematic product films, visual campaigns, and premium launches for fragrance, beauty, fashion, tech, and wellness brands. The studio is boutique on purpose — a chosen small number of brands each season, one creative direction running through every asset, from the hero film to the last vertical cutdown.

We treat every engagement like a piece of visual proof: proof the product deserves attention, proof the brand has taste and class, proof the launch is worth showing up for. I stay small on purpose so that the same creative direction runs through every asset, from the hero film to the last vertical cutdown.

"Cinema first, campaign second."