UGC / Social Ads · Home & Cleaning
Mr. Clean Magic Eraser — Discovered, Not Directed
A first-person UGC spot for Mr. Clean Magic Eraser — unscripted discovery, real reactions, and a satisfying before-and-after payoff cut to feel like an organic Reel, not a commercial.
Challenge
Sell a category-leader cleaning product without any of the polish that makes viewers scroll past ads — earn trust the way a real customer's post would.
Direction
Handheld, POV, natural light. Genuine 'wait, watch this' energy on the hook, then a real-time before-and-after that does the persuading. No script beats, no VO gloss — just the product, the surface, and the reaction.
Visual System
Warm domestic light, Mr. Clean red as the only saturated accent, hand-typed captions with a native-platform feel. Zero commercial gloss.
Deliverables
- First-person UGC spot
- Vertical 9:16 master for Meta / TikTok / Shorts
- Hook + payoff caption system