Fragrance Campaign
Summer Tonic
A sun-drenched visual world for a niche summer fragrance, bottle, hero, and mood built as one editorial piece.
Challenge
Introduce a debut summer fragrance with the presence of a heritage maison, without a heritage budget.
Direction
Late-golden light through linen. A lone silhouette. The bottle staged like a still life with citrus, clove, and orange blossom. No motion for its own sake.
Visual System
Warm amber, sea haze, ink black. Editorial serif for the wordmark, hand-drawn cocktail illustration on the label.
Deliverables
- Hero product photography
- Editorial still-life set
- Founder campaign imagery
- Vertical launch stills
Gallery
