Beauty Motion Film
Lucévo · Crème Rigenerante
A motion design piece for an Italian regenerating cream, petals, droplets, and glass choreographed as one gesture.
Challenge
Sell an Alpine Rose stem-cell face cream as a luxury object, not a skincare SKU.
Direction
Macro water, hibiscus petals, and the glass jar treated like sculpture. Every frame is a still. Motion is used to breathe, not to explain.
Visual System
Peach flesh tones, deep magenta, glass. Didone-adjacent serif for the wordmark. Nothing else on screen but the object and its material.
Deliverables
- Square motion design film
- Horizontal cutdowns
- Editorial key visuals
- Paid-social variants
Gallery
