Product Film · SaaS
Grant Assistant
A launch film for an AI proposal-writing platform, dense workflows made calm through choreographed light and geometry.
Challenge
Turn a dense, feature-heavy proposal-writing tool into a launch film that feels premium, human, and unmistakably modern.
Direction
Weightless glass panels, soft studio light, a single confident camera. UI is treated as sculpture, moving in on itself so the workflow reveals as one continuous gesture.
Visual System
Cool porcelain white, electric indigo, punctuated by a magenta-to-blue tone-of-voice accent. Rounded geometric sans, no chrome, no gradients on gradients.
Deliverables
- Vertical launch film
- Hero key visuals
- Feature stills for site + paid social
- Isometric brand illustration
Gallery
